How to Create Effective Ads In 2022

Contents table

• The secret to effective ads.
• 8 Simple Methods for Making Ads that Convert Like Crazy!
• What can increase your ad conversions?
• FREE tools to master Facebook advertising.

The Secret to Effective Ads 

TikTok advertisements might be challenging for companies. Depending on what your business wants explicitly from the campaign, there are many things to consider while running an ad campaign. And sometimes things just don’t work out.

Where to start?

Your campaign will get off to a strong start if you have a solid strategy. A successful plan will always have a clear goal and target market.

Today's advertising has significantly advanced. Each social media network has a unique format, audience, and anecdotes. Finding the ideal formula for your business's goal is sometimes challenging.

One thing is certain, though, and it holds true for all social networking sites, including LinkedIn, TikTok, and Facebook. The future of marketing is video. A video ad is more likely to cause someone to stop scrolling than a photo ad.

They create more impressions and conversions than picture ads. A survey conducted shows that 90% of the time, customers said video ads help them make buying decisions, while 64% of clients often buy a product after seeing a video ad about it.

What’s the first thing to have in mind?

Apart from adopting the video format regardless of which platform you are using for your ads, remember that the objective is to establish a connection between you and the customer.

By directing the video advertisements at them, you create a connection. Throughout the video, use pronouns and emphasize "you" and "I" to achieve this.

Your ads will become more personal as a result, moving away from mass communication to personal communication.

Your company's long-term success rests on the rapport it can establish with clients. Today's consumers are continuously assessing their interactions with the companies in their lives, and a few slip-ups could result in them abandoning your business.

Eric Philip Cowell, Estate Agent Developer & Music Industry Executive once said: “Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them accordingly. "

The conclusion?

Establishing a connection with your customers is essential, even more essential than acquiring a new customer. When creating your advertisement strategy, keep in mind that without a retention plan, acquiring new customers is unproductive and expensive.

With customer-company relations in mind, let’s take a look at some methods that will make your ads better.

8 Simple Methods for Making Ads that Convert Like Crazy!

First of all, what are ad creatives?

An ad creative is an object that contains all the data for visually rendering the ad itself.

As Google said: “A creative is the ad served to users on a webpage, app, or other digital environments. Creatives can be images, videos, audio, and other formats that get delivered to users.”

8 Quick tips:

‍1. Use a scroll stopper in the initial three seconds (Hook).

2. Keep videos short and sweet (<60 Seconds).

Depending on the platform, the recommended video length for ads differs, so be sure to check it out on official websites before constructing the creative.

3. Try out several custom thumbnails (Pro tip: use your top image ad creative)

4. Avoid long static shots

5. Add subtitles to your videos.

So that users can watch your ads with or without sound.

6. Combine education with entertainment

7. Don’t be afraid to be polarizing.

8. Ask yourself: Would I care about this ad?

Providing value to your customers by creating meaningful connections through creatives in advertising is one way to create brand recognition. Consumers are more likely to resonate with an ad if it is something they can relate to or if it is relevant to their interests.

Moving from general tips to specific platforms, namely TikTok, the most downloaded app in the world. Here's a guide on how to boost your ad conversions on TikTok via retargeting campaigns and how to create one yourself.

What can increase your ad conversions on TikTok?

Viral videos from your business's TikTok account might be a veritable gold mine for attracting new clients. They made your audience engage with your organic content and perhaps even pushed them to purchase something from your website.

On TikTok, targeting is a rather simple process. Your objective is, according to Demand Curve, to show advertising to as many qualified prospects as you can while keeping your cost per acquisition at a manageable level (CPA).

Retargeting campaigns are a fantastic way to re-engage your current clients, raise their lifetime value, and boost your return on advertising spend. 

When retargeting your current users or customers, regardless of the criteria, try to post content that announces a brand-new event or special deal. In this way, you’ll spark their interest in revisiting your app or website, and maybe they'll make more purchases.

How to set up a campaign based on your viral video

1. To start a retargeting campaign, you’ll need to open your TikTok Ads Manager.

2. The next step is to go to “Assets” and select "Audiences.”

3. Under the "Audiences" tab, press the “Create Audience" button, and select “Custom Audience”.

4. Under the “Create a Custom Audience” tab, select “Business Account”.

5. From the “Define your audience” tab, select “Engagement” and select the period of time.

Important: You should select the period of time according to when your video went viral.

6. A final and most important step is to create a conversion campaign based on that audience, and voila!

You should keep this method in mind for your business.

Retargeting on TikTok is exactly the same as retargeting on other websites or apps, such as Facebook, Instagram, or Google. They can aid in narrowing your target market.

FREE tools to master Facebook advertising

Speaking of specific platforms, Facebook remains one of the most preferred channels for displaying ads among marketers around the world. The platform offers a set of tools to help marketers with the process, as well as inspiration.

Here are the 4 tools you can use to improve the results of your ads.

1. Facebook Ad Library

Facebook Ad Library is a tool that allows you to see what ads and content your competitors are running, and what is working best for them.

2. Creative Guidance Navigator 

This tool gives you all the insights that Facebook has been doing studies on so that you can apply them to your own ads. For instance, one study conducted by them said that using less text in your video can lower your CPC (cost-per-click).

3. Facebook Business Case Studies

With this tool, you can find brands from your industry, and find out exactly what type of content generated the best results for them.

4. Creator Studio

This tool allows you to post your content across multiple Facebook accounts, to run in parallel with your ads to generate more reach and engagement on your page.

BONUS: How to target high-end buyers on TikTok

TikTok is a platform that can be used by any type of company, including high-end luxury companies. If you strategically execute your TikTok ads, you can get conversions and ROAS that rival those of larger brands than your own.

How to do that?

Retargeting campaigns with the customers of the larger high-end brands are crucial for reaching their target market.

1. The process starts at the TikTok Ads Manager.

2. When creating your ad campaign, go to “Interests & Behaviours”, and press “Add Interests.”

3. And in the “Audience” section, type in the brand name of the audience you want to reach.

You can now easily connect with the audience of the premium high-end brand interested in purchasing high-end products thanks to this “interest” being added to your retargeting campaign.

You can use this process to do retargeting campaigns on other platforms too. The key element is the same, reaching a higher brand’s audience.

Our final words

Digital ads in this social media era are a must for every brand. Great ads not only convert but also generate brand awareness. In this article, you will find all you need to know about how to do that.

Thought about it, but still need some help?

Leave us an email and we’ll take care of your ROAS with our personalized TikTok Creative Ads package!

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