Be part of the remaining 25%. Contact us! 🎬
Your short-form content infrastructure. Built from zero, end-to-end.
We analyze and understand your business and goals, then build a content system tailored to your industry and the way you work. After that, we run the entire process. From strategy, to creative concept, to going live on platform.
The reality inside marketing departments
"Our creative agency builds the brand campaign. Nobody handles our day-to-day content."
"A missed contextual moment costs us more than a month's retainer."
"We have the budget. We don't have a specialized internal team to produce constant, relevant content."
How We Work
We learn the DNA of your business. Audit before execution. Always.
We build a personalized strategy and system. A framework made just for you.
We develop a creative concept and scripts aligned to your business context, market and target audience. Respecting each platform and its algorithm.
We optimize in real time. We analyze every frame, every line, every script. We improve from one month to the next.
We scale. 30+ videos per month. Same quality standard. On brand. No risks.
What Personalized Means
We start from history. We analyze the data and draw conclusions from the results so far.
We build a communication strategy centered on the market, category, cultural context, audiences and business objectives.
We develop a creative concept. We build the content pillars. We write the script templates. We produce the video content and handle post-production.
We set the approval flow. We define performance indicators aligned with sales.
Then we run it all.
The system is adapted to your needs. The workflow is fully integrated.
Some of our happy clients
Why companies choose us
We deliver inside strict approval processes. Agile and incremental.
Your team stays the same throughout the entire collaboration.
We constantly analyze and improve the content and the deliverables.
Three Principles
The standards behind every piece of content we build
Every second of video and every line follows the same red thread and the same communication logic.
Every idea, script, copy and edit goes through the filter of your brandbook.
Algorithms change weekly. Your content is built to work NOW, not six months from now.
What clients say
Real feedback from real brands
Elena-Valentina Grecu
Marketing Specialist, Muller
“We collaborated with the Play Vertical team and were extremely satisfied. They understood our needs perfectly, delivered quickly, creatively and in line with the brand image.”
Claudia Dragulin
Digital Marketing Strategist, Motorola
“One of the best experiences with an agency. The Play Vertical team is fast, efficient and creative, takes into account the brand needs and constantly comes up with ideas that exceed expectations.”
Laurentiu-Victor Balasa
Co-Founder Bible Chat
“I worked with Play Vertical on multiple video projects and was impressed by the clarity of the process, speed and quality of deliverables.”
Tudor Iliescu
Co-Founder Mondly, VP Pearson
“They are talented and independent with a focus on getting things done. Amazing skills and knowledge of the market. I highly recommend them.”
Alexandru Paduraru
Co-Founder Creative Tim
“We collaborated with Play Vertical for video materials that reflect the Creative Tim spirit. They delivered fast, creatively and professionally.”
Matei Psatta
CMO Blindspot
“They manage to produce international quality videos at very reasonable costs. I recommend them to any brand interested in short form video!”
Alina Simona Turcu
Director General, Orient Ceramic
“They are professionals, organized and always come up with ideas that add value. A creative, involved and trustworthy team.”
Elena-Valentina Grecu
Marketing Specialist, Muller
“We collaborated with the Play Vertical team and were extremely satisfied. They understood our needs perfectly, delivered quickly, creatively and in line with the brand image.”
Claudia Dragulin
Digital Marketing Strategist, Motorola
“One of the best experiences with an agency. The Play Vertical team is fast, efficient and creative, takes into account the brand needs and constantly comes up with ideas that exceed expectations.”
Laurentiu-Victor Balasa
Co-Founder Bible Chat
“I worked with Play Vertical on multiple video projects and was impressed by the clarity of the process, speed and quality of deliverables.”
Tudor Iliescu
Co-Founder Mondly, VP Pearson
“They are talented and independent with a focus on getting things done. Amazing skills and knowledge of the market. I highly recommend them.”
Alexandru Paduraru
Co-Founder Creative Tim
“We collaborated with Play Vertical for video materials that reflect the Creative Tim spirit. They delivered fast, creatively and professionally.”
Matei Psatta
CMO Blindspot
“They manage to produce international quality videos at very reasonable costs. I recommend them to any brand interested in short form video!”
Alina Simona Turcu
Director General, Orient Ceramic
“They are professionals, organized and always come up with ideas that add value. A creative, involved and trustworthy team.”
Elena-Valentina Grecu
Marketing Specialist, Muller
“We collaborated with the Play Vertical team and were extremely satisfied. They understood our needs perfectly, delivered quickly, creatively and in line with the brand image.”
Claudia Dragulin
Digital Marketing Strategist, Motorola
“One of the best experiences with an agency. The Play Vertical team is fast, efficient and creative, takes into account the brand needs and constantly comes up with ideas that exceed expectations.”
Laurentiu-Victor Balasa
Co-Founder Bible Chat
“I worked with Play Vertical on multiple video projects and was impressed by the clarity of the process, speed and quality of deliverables.”
Tudor Iliescu
Co-Founder Mondly, VP Pearson
“They are talented and independent with a focus on getting things done. Amazing skills and knowledge of the market. I highly recommend them.”
Alexandru Paduraru
Co-Founder Creative Tim
“We collaborated with Play Vertical for video materials that reflect the Creative Tim spirit. They delivered fast, creatively and professionally.”
Matei Psatta
CMO Blindspot
“They manage to produce international quality videos at very reasonable costs. I recommend them to any brand interested in short form video!”
Alina Simona Turcu
Director General, Orient Ceramic
“They are professionals, organized and always come up with ideas that add value. A creative, involved and trustworthy team.”
Interested in working together?
Let's discuss how we can grow your brand