Your video content infrastructure. From research to go-live.
Play Vertical is the creative and production agency that develops end-to-end video content systems tailored to the market, industry, business objectives and digital platforms.
We are experts in vertical video production, on-brand and on-trend, for TikTok, Instagram Reels and YouTube Shorts.
Contact usHow we approach every project
A methodology that delivers 100% relevant content. We are here to help you reach your objectives.
Research
We audit the business, understand the objectives and interpret platform requirements applied to your brand. Consumer behaviour, competition, trends that work right now.
Strategy
We define measurable objectives, a communication territory, content pillars. Everything in the logic of your business.
Creative Concept
We build a concept with clear insight and rationale, derived from market context, business, objectives and audience expectations. Memorable and engaging.
Scripting & Copywriting
Key messages aligned to brand and audience. A hook strong enough to stop the scroll. A pace that drives 100% view rate. A CTA that delivers results. The goal: maximum retention.
Video Production
Professional equipment. Digitally-native shooting techniques. Video content built for the platform, not a TVC adaptation.
Post-Production
Editing optimized for the algorithm. Effects, sound, captions — all the elements that drive performance.
Analysis & Optimization
Digital KPIs aligned with business objectives. We analyse data, draw conclusions, optimise and scale.
The process in detail
Research
We understand how algorithms and platform needs apply to the specifics of your business.
- ●Consumer behaviour: what content audiences consume and react to on each platform.
- ●Competition: what works at category level and where the growth opportunities are.
- ●Trends: we understand what works today and build a framework applicable to your brand.
Communication & Brand Strategy
We develop a strategic framework based on market and consumer insights and business objectives.
- ●Measurable objectives: Awareness, Consideration, Conversion.
- ●Key messages: a clear narrative thread that ensures relevance for the market and the audience.
- ●Communication territory: supports differentiation from competition and brand coherence.
Creative Concept
The creative DNA of your brand communication. Insight, rationale, an umbrella message that is memorable and engaging long-term.
- ●Content pillars that support the umbrella message.
- ●Visual direction aligned with the brand identity.
- ●Tone of voice & formats recommended per platform.
Scripting & Copywriting
On-brand storytelling aligned to the audience. Every video makes sense as part of a clear end-to-end system.
- ●Stories that captivate, personal and familiar.
- ●Hooks that grab attention from the very first frame.
- ●Text optimised for 100% view rate and retention.
- ●Effective call to action for sales.
Video Production
Specialised team and equipment for authentic, relevant and creative video content.
- ●Professional equipment aligned with your quality standard.
- ●Shooting techniques efficient for platform requirements — seamless integration in feed.
- ●100% on-brand: positioning, TOV, aesthetics, brand rules.
Post-Production
Editing optimised for the algorithm. SFX, sound, visual elements that deliver full immersion.
- ●Engaging and impactful to maximise results.
- ●Captions & subtitle styling aligned with the brand.
- ●Color & sound design that creates a positive experience.
Performance Evaluation
We measure in real-time and intervene fast. Constant optimisation and scale.
- ●Digital KPIs aligned with business objectives.
- ●Quick adjustments wherever data signals opportunities.
- ●Support for sales growth.
Why Play Vertical?
Proven results
Over 450 million views and 3.5 million followers generated for global brands.
Premium brand expertise
Adobe, Opera, Gillette, Peugeot, Citroen, Old Spice, Lenor, Sacoor Brothers, eMAG, UiPath and many others.
Dedicated team
You work with the same team throughout the collaboration. Specialists with 5+ years of expertise in video production and digital platforms.
Unique methodology, custom system
We treat every brand differently and build end-to-end systems that deliver exactly the results you need.
Quality standard
Every video follows a strict quality standard to align with the brand and meet the objectives.
Transparency
We communicate at every project phase and validate every step, without you having to manage us. We are autonomous and operate as an external team of experts.