Case Studies
Real results. Scalable strategies. Communities that matter.
Creative Tim
How we built a vibrant tech community
Creative Tim is an internationally recognized brand, specialized in developing premium UI Kits, templates and dashboards for web designers and developers. With an encouraging presence on YouTube (approx. 5,000 subscribers) and Instagram (10,000 followers), Creative Tim wanted to explore the immense potential of TikTok.
Developing a new and engaged community on TikTok
Organic growth of followers and engagement
Generating relevant traffic to the Creative Tim website
TikTok Channel Launch
We started from zero, establishing two clear avatars of the ideal audience: the web designer (creative) and the web developer (analytical). For each avatar we created a character, making the content more attractive.
"Bite-sized" Tutorials
We created very short and relevant tutorials, designed to answer frequent questions from developers and web designers, with demonstrative code snippets.
"TikTok Learning" Section
We suggested and implemented a new section on the website, called "TikTok Learning". Each tutorial was numbered and added, allowing users to quickly copy code snippets.
YouTube Redistribution
We redistributed TikTok content on YouTube as Shorts. This strategy led to growth from 5,000 to 55,000 subscribers, without any media budget.
250K+
TikTok Followers
Explosive organic growth with over 50M views
55K
YouTube Subscribers
From 5K to 55K in 2 years, exclusively organic
↑↑↑
Website Traffic
Significant growth through the TikTok Learning section
The collaboration demonstrates the effectiveness of a well-thought-out content and community building strategy, which managed to fully leverage the opportunities of TikTok and YouTube.