IGC vs UGC
In this article, we will be discussing the major differences between IGC and UGC, and present a smarter way to leverage content creation to minimize ad costs.
The home of viral videos, TikTok is a very engaging platform that rated as the most downloaded app in 2020 & 2021 with a DAU growth of 162 percent in 2019-2020.
There is a lot of room for corporate growth because its user base is expanding five times faster in the United States alone.
It could be challenging to draw viewers to your advertisements if you run a company that wants to increase its TikTok user base. Your goal is to pique their interest and increase your engagement rates, which will boost the effectiveness of your advertisement as a whole.
“In addition to that, you have to be concise and keep videos short because TikTok users get bored very fast and you don’t want that. They are already bombarded with videos and information all the time, some are ads from competitors, and others are just silly videos."
Said Admiral Media in an article.
Consider the issues your audience has when coming up with alternative hooks (if you believe that these don't exactly apply to your niche or the products you're attempting to market).
If you work in the IT industry and your business sells software to developers, you can pique their interest and state up front what problems your product solves:
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In this article, we will be discussing the major differences between IGC and UGC, and present a smarter way to leverage content creation to minimize ad costs.
This article has an extended list of useful materials, such as hook ideas, call-to-actions & best practices that can help increase your chances of going viral.
In this detailed article, you will find out everything you need to know about how to skyrocket your eCommerce with a TikTok account, as well as a case study.