Complete Guide: TikTok's Instant Page Feature

TikTok has launched a new 'Instant Page' shopping display option as it looks to increase business engagement in the app and increase its revenue opportunities. This feature will allow brands

“to connect their TikTok ads to a lightweight, native landing page, built within TikTok itself, which will load up to 11 times faster than standard mobile pages.”

According to Andrew Hutchison at Social Media Today

What does the feature do?

To make it simple to create your own Instant Page, the feature includes a number of templates. You may also alter the text, picture, video, carousels, and call-to-action buttons on your own Instant Page to make it more unique.

As clarified by TikTok:

“Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination - all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand.”

Similar to Facebook's Instant Articles, the approach involves embedding the material directly into the app rather than sending users to a different website.

How to create an Instant Page for yourself

1. To start using the Instant Page feature, go to your TikTok Ads Manager and select “conversions” under your “Conversion” section.

2. Go to the “Promotion Type” section and select “Website”, “TikTok Instand Page”, and under “Optimization Event” select “Click Button”.

3. Under “Ad Level” at the “Destination Page” click on the “TikTok Instant page” option and then click “Create”

4. After you click “Create”, you can customize your page according to your needs.

You can add more components to your Instant Page.

Choose a color scheme according to what works better for your brand.

In the “Header” section write your brand name, or upload your brand’s logo.

Add a photo that represents your brand the most and also add a destination URL if you want.

In the “Text” section add an introductory text or a brand message.

Instant Page also supports Carousel ads, where you can link each image to a different destination link.

The best part is that you can also upload videos. TikTok’s recommendation is to upload videos under 2 minutes and with captions so that viewers can engage even without sound.

The “Buttons” section is the most important because each button you create will redirect the customer to either “View Website” or “Install App”.

You can also customize it, and choose its position on the page.

You can arrange the components as you wish on the page, but the header must remain the first component.

Or if you want a quick, instant page, you can also use one of their templates right beside the “customize” option.

Additionally, you may personalize ad delivery based on conversions and actions that occur on your Instant Page.

Our conclusion

TikTok’s Instant Page feature is a great addition to helping businesses ease the process of buying for customers. In this way, they can interact with your services and products without leaving the app.

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