Privacy Policy

Last updated: March 2026

1. Data Controller

This Privacy Policy applies to the Play Vertical Creators ("Program"), operated by Play Vertical ("we", "us", "our").

Contact: info@play-vertical.com

2. Information We Collect

We collect the following categories of information when you apply to or participate in the Program:

Personal Information (provided by you):

Full name, email address, phone number
Social media profile URLs (TikTok, Instagram, YouTube)
Content performance metrics and view counts
Payment information (processed via third-party payment platform)

Information from Third Parties:

Payment processor: transaction records, payment status
Social media platforms: publicly available profile and performance data

Automatically Collected Information:

IP address, browser type, operating system
Page views and interaction data on this website

3. How We Use Your Information

Purpose	Legal Basis
Evaluate your application	Contractual necessity
Manage your participation in the Program	Contractual necessity
Process payments and bonuses	Contractual necessity
Track content performance metrics	Legitimate interest
Communicate about briefs and campaigns	Contractual necessity
Prevent fraud and enforce program terms	Legitimate interest
Comply with tax and legal obligations	Legal obligation
Improve the Program and our services	Legitimate interest

4. Third-Party Sharing

We may share your information with the following categories of recipients:

Recipient	Purpose
Payment processor	Processing creator payments
Email/communication platform	Sending briefs, updates, and notifications
Analytics providers	Website and performance analytics
Brand clients	Aggregated performance reporting (no personal data shared without consent)
Legal/tax authorities	Compliance with applicable laws

5. Data Retention

Rejected applicants: Application data is retained for 12 months, then deleted.
Active participants: Data is retained for the duration of your participation in the Program.
Post-participation: Financial records are retained for 5 years to comply with tax and legal requirements.
Analytics data: Aggregated, non-identifiable data may be retained indefinitely.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right to access your personal data
Right to correct inaccurate data
Right to request deletion of your data
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent at any time

To exercise any of these rights, contact us at info@play-vertical.com.

7. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell your personal information.

8. Cookies

This website uses minimal cookies necessary for functionality and analytics. We do not use cookies for advertising or tracking purposes on this page.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption of data in transit, access controls, and regular security assessments.

10. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence. We ensure adequate safeguards are in place for such transfers, including standard contractual clauses where applicable.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify active program participants of significant changes via email. Your continued participation in the Program after such notification constitutes acceptance of the updated policy.

12. Contact

For any questions or requests regarding this Privacy Policy or your personal data:

Play Vertical
Email: info@play-vertical.com