Video Marketing: All You Need to Know

This notion that brands need to have a video marketing strategy is not new. What's changed is how crucial video has grown to be across all platforms and channels.

In 2022, 79% of marketers who aren't using a video strategy intend to implement one. And 99% of people who presently use video advertisements intend to do so more frequently.

Why is video marketing so important?

With the introduction of YouTube in 2005, video marketing really took off. In October 2006, Google acquired YouTube, and by 2009, the network offered seven different ad formats.

The development of smartphone technology has made it simpler and more practical to watch videos. Then, the pandemic increased American online media consumption by 215%.

More recent studies show that people are spending up to 19 hours a week watching videos online.

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Therefore, businesses should start adjusting and utilizing video marketing for their initiatives.

Social sharing is encouraged through video marketing.

The importance of video marketing is emphasized by platforms even without native video uploading.

Video has always been a focus on websites like YouTube and TikTok. But on platforms like Facebook and Instagram, where they have mainly static content, videos are pushed to the front.

HubSpot State of Marketing Report stated that video was the number one format used by marketers in their strategy in 2021, with 87% of marketers saying that the video format increased traffic on their website and 80% of them claiming that video marketing significantly increased their sales.

For generating engagement on social media, video is the second most popular sort of content.

The following numbers provided by HubSpot demonstrate the value of video marketing for businesses:

• 73% of all marketers rank "increased acquisition of new customers" as their top outcome for social in 2021
• 45% of marketers cited "drive conversions" as a key business outcome for social in 2021.
• 45% of marketers are already using infographics, while 38% plan to leverage it for the first time in 2022.
• 31% of global marketers invest in short-form video.
• 46% of marketers who leverage short-form video consider it effective.
• 83% of video marketers say video has helped them generate leads.
• 95% of video marketers said they felt they’d increased understanding of their product or service using video.
• 93% of brands got a new customer because of a video on social media.
• 96% of marketers have placed ad spend on video.
• 88% of video marketers reported that video gives them a positive ROI.
• The most common types of videos made by marketers are presentations (65%), followed by ads (57%), and explainers (47%).

Our conclusion

Virtually any company can use video, regardless of team size or financial constraints. The data is unambiguous. Your company needs a strong video marketing plan if it wants to prosper in social media advertising. 

Video marketing includes both video content and video advertising. You should make the most of video's power for your company. Whether they are paid for or not, videos are a better way to interact with your audience.

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