How to Optimize Your Ads With no Extra Effort

This structure enables you to do a detailed study of which ad creative best conveys the theme of your current campaign.

How to Optimize Your Ads With no Extra Effort

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What is there to do?

When developing a TikTok ad campaign, you can select from a variety of ad formats. Each of those sorts has a particular function and fits different marketing goals. The important thing in every ad campaign is to keep the users hooked in order to generate more impressions and maybe create conversions and lower the cost-per-click.

This task can be challenging, because you have to allocate more budget and create more creatives.

Here’s what we did that worked!

We created an ad campaign for one of our clients, Basmo, an app that helps you read more.

Their main objective for the TikTok ad campaign was user acquisition in tier 1 countries, like Spain, Italy, etc.

They have been trying to run ads on TikTok before but with not much luck. Their CTR before we entered the game was at 0,7%, and a CPI of $60.

Our secret was a combination of editing skills and creative thinking. We shoot one creative idea for the ad and thought of creative hooks to add to the beginning of the video.

The idea for the hook came from the problems the app can solve. How can you read more books this year? How can you read more in a short amount of time?

In this way from one single video creative, we obtained 16 variables of the same creative! Only by changing the hook from the beginning and the final call to action.

We run the ad campaign with all the creatives at the same time for a brief period of time to see which creative is converting, then we eliminated the other ones and continued the campaign with the single converting ad.

The winning ad converted their CTR to 3.5% and their CPI to $30!

The CEO of Basmo, Laurentiu Balasa said:

“Super creative, high production speed! Adding up all the costs, it probably saved us $100,000 worth of ad budget.”

We were happy to help them achieve the purpose they wanted, and we can do that for your business as well!

‍Drop us an email and we’ll gladly help your business get insane ROAS with our personalized TikTok Ads package!