How to Create TikTok Ads for Your Brand

It goes without saying that GenZ makes up the majority of TikTok's content creators, yet a widespread misperception about the platform is that all users are between the ages of 16 and 24.

Despite the fact that 41% of users are in this age bracket, this indicates that 59% of the platform's users are members of the Millenial, GenX, and even Baby Boomer generations.

Why you should advertise on TikTok

When using TikTok's In-Feed advertisements properly, there is a good chance that a user will interact with your ads. If you want to advertise on TikTok, you may choose from a variety of ad formats, including Topview ads, Brand takeover ads, In-feed ads, and branded hashtag ads.

Trends can be created by anyone other than influencers. Everyone has the chance to join in on trends and have their video become viral on the FYP, including your company! Because they allow for regular content rhythm, quick relevance, and ongoing discovery, video ads based on daily trends are more relevant and likely to appear on someone's feed.

“TikTok is a great way to stay ahead of the social media marketing curve”

‍said WordStream by LocaliQ

How to create your ads campaign

Step 1: To start your own TikTok ads campaign you’ll only need to go to your TikTok ads Manager page.

Step 2: Go to “Create new” and choose the advertising objective as “Conversions”. Of course, you can choose the best advertising objective based on your campaign goals.

Step 3: Adjust the settings for your campaign: promotion type, placements, etc.

Step 4: The most important step is to set the targeting for your campaign and the budget.

The last step is to upload your ad and postit! Sit back and relax while your campaign thrives!

Our conclusion

TikTok is a great platform to transformyour business. If you already run ads on Facebook and Instagram, why not onTikTok too? You’re not losing anything, on the contrary, you’re gaining moreexposure and more conversions for your business!

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