5 Types of Marketing Videos

Different types of marketing videos that help your business promote your products and services in different ways.

There are many types of videos that businesses can leverage for their marketing plans. Depending on your marketing purpose, you need to decide what type of video you want to create before filming.

Here’s a list of 5 types of video marketing you can use for your company.

#1. Brand Videos

Brand videos are frequently produced as a part of a wider marketing effort to highlight the company's goals, objectives, or goods and services. Brand videos should be made with your target audience in mind in order to increase brand awareness for your business.

#2. Educational & How-to videos

These kinds of videos can be used by your sales and service personnel as they interact with customers. Your viewers can learn something new from instructional videos. These promotional videos can help them gain the fundamental understanding they'll need to comprehend your company and your offerings.

#3. Animated Videos

When explaining abstract services, products, or difficult-to-understand topics that require powerful images, animated videos might be a terrific method to make sure that customers understand exactly what are you offering.

#4. Explainer Videos

This kind of video can make it clearer to your viewers why they require your service or product. Many explainer videos center on the fictitious journey of the company's primary buyer persona experiencing difficulties. By utilizing or purchasing the company's solution, this person is able to resolve the problem.

#5. Testimonials & Case Study Videos

Making case study movies with happy, devoted clients is one of the finest methods to demonstrate this. These people are your strongest allies. Get them to talk about their problems and how your business helped them on camera. Your potential customers want to know that your product can address their particular issues.